Digital Marketing in modern concept which concern’s with the use of the internet for marketing of product and service. It deals with the targeting potential audience on the basis of interest, location, gender, language etc. to prompt them to take action such buying goods and service, signing up a newsletter, calling, to visit offline store etc. In another word, we can say that it is practices of defining targeting and analysis of the visitor who is visiting our site.
Many define the term as simply "Marketing Online (or Online Marketing)" This general explanation leave readers asking the question, "What does that mean?" Marketing online can be in the form of sending an email, optimizing search engine result (SEO), or displaying banner ads on a webpage to reach potential customers. Certainly, Digital Marketing is more than this. Utilizing Online Platforms and Digital Media synonymously isn't complete of what Digital Marketing truly is. It regularly includes utilizing just the Internet to elevate items and administrations to shoppers. Using such a narrow focus to describe it minimizes the multitude of other marketing channels that encompass this fast-growing marketing trend.
Digital marketing is based on various aspects but the basic four pillars are:-
- · SEO
- · SMO
- · SEM
- · SMM
SEO (Search Engine Optimization):-
SEO is the first pillar of Digital Marketing, it is a process in which we optimize our website according to Search Engines like Google, Yahoo, and MSN etc. The process of increasing the visibility of your website, product, and services in search engine organically. To increase the visibility of a website/blog various factors are used and the prime focus is based on the “Keywords”.
SMO (Social Media Optimization):-
SMO is the second pillar of Online Marketing, it is a process of optimizing the social media networks to increase visitors to our website/blog to increase the brand awareness and increase the business organically. By using SMO We can brand our business very easily. Because as per some statistics 76% of people spending time in Social Media only. Based on that it is the very easy to promote our business in different social media networks like Facebook, Twitter, LinkedIn etc.
SEM (Search Engine Marketing):-
SEM is the third pillar of Internet Marketing, it is the technique of gaining traffic by paying for ads on search engines. It is likewise called as "Paid inquiry" and in some cases alluded to as CPC (cost-per-snap) or PPC (pay-per-click) showcasing, in light of the fact that most pursuit advertisements are sold on a CPC/PPC premise. SEM is a short form of “search engine marketing,” which once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. In any case, after some time, many embraced the SEM acronym to allude exclusively to the paid inquiry.
SMM (Social Media Marketing):-
SMM is the fourth pillar and it is a form of Internet Marketing in which we use social media website as our marketing tool. Or you can say Social Media Marketing is a process of gaining attention or website traffic by using social media websites, for example, Twitter, Facebook, LinkedIn, Instagram & YouTube etc. It is also based on PPC program.